3rd Annual APSWC Strategic Forum 2009 in Bangkok, Thailand

FOR IMMEDIATE RELEASE

General managers and executives in the spa and hospitality industries to shape and improve the industry at the 3^rd Annual APSWC Strategic Planning Forum in Bangkok, Thailand

December 27, 2008 -- Bangkok, Thailand –The Asia Pacific Spa Wellness Coalition (APSWC) is hosting the third annual Strategic Planning Forum in Bangkok, at the Four Seasons Hotel on Friday 20^th and Saturday 21^st, February, 2009.

Following the success of the first two Strategic Planning Forums in Bali, March 2007 and Kuala Lumpur 2008, the intention of the theme "Re-align, Re-cap and Re-energise" is to evaluate what we have accomplished and re-assess our priorities for the future.

The 2009 Forum aims to continue along the path towards industry improvement by reviewing the work done to date by the five task forces; identifying further development required, and how to implement the outcomes in our respective countries and companies. Lastly, the APSWC will highlight the regional country reports of the various spa and wellness associations, a popular feature of the previous forums.

ABOUT ASIA-PACIFIC SPA & WELLNESS COUNCIL

The Asia-Pacific Spa & Wellness Council (APSWC) was formed in March '06 – the outcome of an informal roundtable meeting held in Singapore in February '06. The roundtable was initiated by the heads of spa associations with a view to bringing the region together; to identify common problems and opportunities, and find ways to improve the business for all. Asia-Pacific Spa & Wellness Coalition (APSWC) is a regional body which links the national spa associations of the Asia-Pacific nations. The Coalition (formerly Council) was formed to meet the challenges presented by the evolution and growth of the Asian Pacific spa industry. In addition to gathering and communicating market information and resources, APSWC's planned activities for the region include: identifying and recommending appropriate standards, training resources, and performance benchmarks and establishing a code and best practices format to be adopted throughout the region. It's important that local representation becomes a focus while looking at the region guides in it's entirety including a range of topics relevant to Asia-Pacific countries.

Details http://www.spawellnesscouncil.com/

VENUE DETAILS:

Four Seasons Hotel Bangkok, 155 Rajadamri Road, Bangkok 10330, Thailand,

Details http://www.fourseasons.com/thailand

CONTACT:

Asia-Pacific spa & wellness coALITION

Carina Chatlani Media Relations www.spawellnesscouncil.com T: +1 310 489 6489

em: c.chatlani@spawellnesscouncil.com Photos and further details upon request

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