Regional Experts consider the impact of the industry resulting in four major outcomes
(Bangkok, Thailand) March 31, 2010 – The Asia Pacific Spa and Wellness Coalition (APSWC), a nonprofit organization, registered in Singapore, and with partners across the Asia Pacific region, held its 4th annual Strategic Planning forum on 25th - 26th March at the Shangri-la Hotel, Bangkok, with a theme of Vision 2020. The theme, Vision 2020 gave participants opportunities to plan for the year 2020 and prepare the industry for the challenges ahead.
Attended by over 60 senior spa industry professionals and experts from the Asia Pacific region and around the world, the high powered forum examined both the macro and micro perspectives. The macro view focused on issues relating to the environment and changing demographics, while the micro view looked at how the medical and spa industries might work together, how spas may need to provide more diagnostic services for successful treatments and the role of social media networking. President of Spa Finder, Susie Ellis reflected, “I can certainly see why you [APSWC] have won awards for your work - it is the most organized and thoughtful gathering of passionate association members I have come across anywhere in the world.”
The spa & wellness industry is responding to environmental concerns and the APSWC has been tasked to distribute simple practical eco practices to spas in the Asia Pacific region, highlighting that each action no matter how small, can help. An example of this is the simple action of sorting waste into what can and what cannot be recycled – the attendees participated in a group activity to illustrate how easy and fun it can be to recycle and reuse; taking a small step in achieving a more environmentally aware friendly approach to their daily business operations.
Demographics highlighted the aging population, showcasing opportunities that exist for businesses that choose to tune into this growing market segment with the provision of both services and facilities catering to an aging population.
Four major outcomes were identified by this high powered group and will be taken up by the APSWC for their work moving into 2010/11.
OUTCOME ONE: Relationship with Medical Community - It was recognized that a closer relationship with the medical industry would be very fruitful to consumers due to a better overall customer experience and to the industry in giving access to more substantial budgets, research initiatives, government lobbying power and guidance on industry accreditation to name a few of the benefits. The APSWC committed to invite medical professionals to be advisors to the board to help with the transition to greater co-operation between the two industries.
OUTCOME TWO: Publish Research - Publish more research. There is a general lack of understanding (in part promoted by the spa industry itself through its own ‘pampering only’ photography) about how effective and therapeutically powerful spa treatments can be towards total wellbeing.
OUTCOME THREE: Accreditation - Regulation and standards are required to legitimize the industry and the APSWC with assistance from each country spa association agreed to take up the reins to steer the Asian industry towards more unified accreditation.
OUTCOME FOUR: Responsible Leadership - To support environmental initiatives the development of a customized carbon footprint calculator for the spa industry however additional funding will be required. The APSWC is also committed to support the Earth Hour (www.earthhour.org) and Just a Drop (www.justadrop.org) initiatives which have been instigated, with delegates making a donation in the name of the APSWC to Just a Drop.
ABOUT ASIA-PACIFIC SPA & WELLNESS COALITION (APSWC)
The Asia-Pacific Spa & Wellness COALITION (APSWC) was formed in March ’06 – the outcome of an informal roundtable meeting held in Singapore in February ’06 to identify common problems and opportunities, and find ways to improve the business for all. The APSWC is a regional body which links the national spa associations of the Asia-Pacific nations and was formed to meet the challenges presented by the evolution and growth of the Asian Pacific spa industry. APSWC has already been recognized with three industry awards; has attracted interest from many regional organisations, and has generated tremendous goodwill - testimony the time and effort contributed by the Coalition’s many volunteers. For more information www.apswc.org
APSWC Mission: To act as a bridge between countries to promote, protect, educate, and develop the spa & wellness industry in the Asia-Pacific region.
Objectives:
1. Growth and development of the industry through collaboration and the sharing of knowledge and resources;
2. Support of national associations to resolve local market issues;
3. Improved professionalism by promoting international standards and practices;
4. Provide a strong and consistent voice of the industry to media, government, etc.
Next Forum: 5th APSWC Strategic Planning Forum is provisionally scheduled for 17th – 18th February, 2011
CONTACT
CARINA CHATLANI | Media Relations | www.apswc.org| T: +1 818 789 2020
Email: info@apswc.org |Photos and further details upon request
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